Hannah Villasis

Only an international entertainment hub would understand that more than just getting a perfect score, true karaoke is a multi-sensory experience. This is especially true in the Philippine karaoke scene where in the past, karaoke bars were viewed as sleazy, noise generating nuisances. Several attempts to make karaoke a more palatable experience popped left and right, but none gave the discerning, music-loving market a venue edgy and savvy enough to suit their taste. But in 2003, Red Box, a leading karaoke bar in Hong Kong and Malaysia, splashed a new color to the metro's karaoke industry, one that exudes global sophistication. Since then, Red Box was able to redefine the concept of the genuine karaoke experience as something that is chic and classy--a destination anchored on the diversity of entertainment options. “The needs of the Filipino karaoke market have evolved – they became well traveled, more modern, and greatly aware of the options available to them. They put premium...

Wii Sing, Wii Play, Wii Party No one thought that Mario, Luigi and Zelda can be found in a karaoke bar. But thanks to the innovative names behind Red Box, Filipino karaoke aficionados can now play their favorite Nintendo Wii Games while singing the latest hits from their favorite music artists. “When deciding where to go on a night out, people now consider the diversity of activities they can do in one place. This is why we constantly expand our offerings. We want to give the market all the fun they want without going through the hassle of moving from one place to another,” says Paolo del Rosario, Marketing Director of Red Box. Nintendo Wii will now be part of Red Box's long list of choices for leisure and recreation. Starting this October, selected rooms in Red Box will be equipped with Nintendo Wii consoles where karaoke lovers can alternate between the microphone and nunchuck controllers. And to jumpstart this new offering, the international karaoke franchise recently ga...